Christopher Murphy
Post Event Report: What Canadians actually thought of the Tokyo 2020 Olympics
Hindered by the looming presence of the ongoing COVID-19 pandemic, the Tokyo 2020 Olympics officially ended, Sunday August 8th, with...
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Benjamin Millard
Jul 27, 20214 min read
We love and hate the Olympics, but may not know exactly why
As a "middle power" country, Canada tends to enjoy the Olympic games. It's a chance to stand out and be seen on the World stage, and...
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Benjamin Millard
Jun 28, 20213 min read
Stanley Cup feels: How Canadian fans of the Montreal Canadiens are reacting ahead of Game 1
When you're a fan of the home team, how do sports feel at their best? Something like this: Early summer is a fantastic time of year to be...
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Benjamin Millard
May 27, 20213 min read
How the pandemic makes us feel and what to do about it
We conducted a brief poll on LinkedIn in early April to assess how the pandemic year was making our followers feel. We found that over...
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Benjamin Millard
May 19, 20214 min read
Steph Curry and LeBron James are going head-to-head on the court... and the Map
When two titans of the NBA world go head-to-head for a playoff spot, you know Twitter is going to have some takes. LeBron James and the...
274 views1 comment
Benjamin Millard
Jan 9, 20191 min read
Values Segmentation
“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits,...
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Benjamin Millard
Jan 9, 20191 min read
Brands are Value Systems
The dictionary definition of a brand is fairly straightforward: Brand noun: Kind, grade, or make, as indicated by a stamp, trademark, or...
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Benjamin Millard
Jan 9, 20191 min read
Corporate Value Systems
Qi conceives of a brand as an overarching “value system” – the very “essence” of an offering, it’s “DNA”, or ideology, that aligns the...
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Benjamin Millard
Jan 9, 20192 min read
What are Values?
Although most people couldn’t define exactly what values are, most understand that our ‘values’ represent ‘what we value’ – or in other...
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