Q.i. BLOG

Christopher Murphy

Post Event Report: What Canadians actually thought of the Tokyo 2020 Olympics

Hindered by the looming presence of the ongoing COVID-19 pandemic, the Tokyo 2020 Olympics officially ended, Sunday August 8th, with...

Benjamin Millard

We love and hate the Olympics, but may not know exactly why

As a "middle power" country, Canada tends to enjoy the Olympic games. It's a chance to stand out and be seen on the World stage, and...

Benjamin Millard

Stanley Cup feels: How Canadian fans of the Montreal Canadiens are reacting ahead of Game 1

When you're a fan of the home team, how do sports feel at their best? Something like this: Early summer is a fantastic time of year to be...

Benjamin Millard

How the pandemic makes us feel and what to do about it

We conducted a brief poll on LinkedIn in early April to assess how the pandemic year was making our followers feel. We found that over...

Benjamin Millard

Steph Curry and LeBron James are going head-to-head on the court... and the Map

When two titans of the NBA world go head-to-head for a playoff spot, you know Twitter is going to have some takes. LeBron James and the...

Benjamin Millard

Values Segmentation

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits,...

Benjamin Millard

Brands are Value Systems

The dictionary definition of a brand is fairly straightforward: Brand noun: Kind, grade, or make, as indicated by a stamp, trademark, or...

Benjamin Millard

Corporate Value Systems

Qi conceives of a brand as an overarching “value system” – the very “essence” of an offering, it’s “DNA”, or ideology, that aligns the...

Benjamin Millard

What are Values?

Although most people couldn’t define exactly what values are, most understand that our ‘values’ represent ‘what we value’ – or in other...