“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your...

The dictionary definition of a brand is fairly straightforward: Brand noun: Kind, grade, or make, as indicated by a stamp, trademark, or the like: the best b...

Qi conceives of a brand as an overarching “value system” – the very “essence” of an offering, it’s “DNA”, or ideology, that aligns the mission and vision and...

Although most people couldn’t define exactly what values are, most understand that our ‘values’ represent ‘what we value’ – or in other words what we believe...