Q.i. BLOG

When you're a fan of the home team, how do sports feel at their best? Something like this: Early summer is a fantastic time of year to be...

We conducted a brief poll on LinkedIn in early April to assess how the pandemic year was making our followers feel. We found that over...

When two titans of the NBA world go head-to-head for a playoff spot, you know Twitter is going to have some takes. LeBron James and the...

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits,...

The dictionary definition of a brand is fairly straightforward: Brand noun: Kind, grade, or make, as indicated by a stamp, trademark, or...

Qi conceives of a brand as an overarching “value system” – the very “essence” of an offering, it’s “DNA”, or ideology, that aligns the...

Although most people couldn’t define exactly what values are, most understand that our ‘values’ represent ‘what we value’ – or in other...