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Ted Langschmidt

Chief Executive Officer

An internationally acclaimed marketing researcher, strategist and presenter, Ted is a graduate of Nottingham University in England and the University of the Witwatersrand in South Africa.

To date, he has conducted over 2500 client-specific research projects. In a career spanning four decades, Teddy worked as President and Head of New Product Development at Hotspex; he was Founding Director of the Unilever Institute of Strategic Marketing at the University of Cape Town, and CEO of Integrated Marketing Information Group Ltd.

He has held positions as Head of Research, Strategic Planning Director, Client Service Director, and Director of Media Planning with global advertising agencies McCann Erickson and Grey Advertising; He was VP of Creative and Research Solutions at IPSOS Interactive Development; and a Research Executive with Market Research Africa (owned by A.C. Nielsen);

He has lectured at several universities across the globe, and has presented at over 300 conferences, and is winner of a number of awards for his outstanding presentations. 

He is the author of several books and research publications including the award winning "Consumerscope" and "The Decision-Maker's Encyclopaedia."

His specialties include: Market research, Brand strategy, Advertising, Emotional science, New Product Development, Creative Concept Development, Organizational Health and Values Studies

Adao Hentges

Chief Statistician

Robert Laufer

Senior Vice-President – Client Services


Debbie Milne

Director – Organizational Studies

Debbie 3.jpeg

Benjamin Millard
Project Director

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