​An internationally acclaimed marketing researcher, strategist and presenter, Ted is a graduate of Nottingham University in England and the University of the Witwatersrand in South Africa.

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To date, he has conducted over 2500 client-specific research projects. In a career spanning four decades, Teddy worked as President and Head of New Product Development at Hotspex; he was Founding Director of the Unilever Institute of Strategic Marketing at the University of Cape Town, and CEO of Integrated Marketing Information Group Ltd.

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He has held positions as Head of Research, Strategic Planning Director, Client Service Director, and Director of Media Planning with global advertising agencies McCann Erickson and Grey Advertising; He was VP of Creative and Research Solutions at IPSOS Interactive Development; and a Research Executive with Market Research Africa (owned by A.C. Nielsen);

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He has lectured at several universities across the globe, and has presented at over 300 conferences, and is winner of a number of awards for his outstanding presentations. 

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He is the author of several books and research publications including the award winning "Consumerscope" and "The Decision-Maker's Encyclopaedia."

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His specialties include: Market research, Brand strategy, Advertising, Emotional science, New Product Development, Creative Concept Development, Organizational Health and Values Studies